Meister Media launches Growing Produce Podcast for produce industry

Meister Media Worldwide has launched the Growing Produce Podcast, a twice-monthly show aimed at the U.S. fruit and vegetable sector. The audio series debuts Oct. 6, 2026, and extends the company’s Growing Produce brand into podcasting with editor-led conversations on farming, science and business.

Why it matters: - The Growing Produce Podcast gives commercial fruit and vegetable growers a new audio channel focused on production, science and market issues. - The show is built for an industry that generates billions of dollars in annual production and supports thousands of operations across the U.S. - Meister Media Worldwide is using the podcast to extend its Growing Produce brand beyond print and digital coverage.

What happened: - Meister Media Worldwide launched the Growing Produce Podcast on Oct. 6, 2026. - The show publishes new episodes twice a month. - The podcast is produced by the editorial teams behind American Fruit Grower, Western Fruit Grower and American Vegetable Grower. - Carol Miller, editor of American Vegetable Grower, and Crystal Nay, editor of American Fruit Grower and Western Fruit Grower, host the series. - The launch episode features Miller visiting Bob Jones Jr. at The Chef's Garden in Huron, Ohio.

The details: - The podcast covers the stories, science and business behind fruit and vegetable production. - Episodes feature growers, scientists, retailers and agribusiness professionals in longer conversations than print usually allows. - The launch episode examines the links among flavor, nutrition, soil health and growing practices at The Chef's Garden. - Upcoming episodes will include American Vegetable Grower's 2026 Grower Achievement Award winner. - Future segments will cover issues reshaping vegetable production, citrus grower decision-making, labor practices at a specialty-crop operation, climate adaptation with a leading researcher and a blueberry-breeding story tied to a retail launch. - Listeners can subscribe on Apple Podcasts, Spotify, Amazon Music and other major podcast platforms, or stream episodes at Growing Produce. - Sponsorship packages include 30-second episode spots and fully sponsored Special Editions. - Interested partners can contact their Meister Media sales representative for details.

Between the lines: - The launch reflects a broader push by agriculture publishers to reach audiences where they already spend time, especially on mobile and audio. - The format also signals an effort to capture the nuance of grower and researcher conversations that can be hard to package in short-form articles. - Crystal Nay framed the podcast as a way to keep industry conversations going for listeners on the move.

What's next: - Meister Media will continue rolling out new episodes twice monthly. - The company is likely to use the podcast to deepen audience engagement and create new advertising inventory for agribusiness partners. - The mix of field, lab and market topics suggests the show will build into a recurring industry conversation hub.

The bottom line: - Meister Media is betting that a specialized podcast can turn its produce audience into a more engaged, higher-value community across platforms.