Yardstick Golf, CoverMyNiche launch insurance for golf simulator businesses

Yardstick Golf and CoverMyNiche have launched a commercial insurance program built for golf simulator operators, a niche that standard business policies often miss. The nationwide offering is available now, with home simulator coverage coming soon, and includes a free risk assessment tool for operators.

Why it matters: - The U.S. indoor golf simulator market has grown into a multi-billion dollar category, but many operators still rely on general business policies that do not fit their real risks. - The new program is designed to cover the exposures that come with sim lounges and entertainment venues, including high-value equipment, alcohol service, cyber risk and business interruption. - Yardstick Golf said the coverage gap has persisted as the industry has scaled faster than standard insurance products.

What happened: - Yardstick Golf and CoverMyNiche announced the Golf Simulator Insurance Program on June 10, 2026. - The program offers commercial coverage for golf simulator businesses nationwide starting now. - Home simulator coverage is coming soon. - The program is offered through CoverMyNiche and its licensed specialty carrier partners.

The details: - The program includes six core coverage types under one offering. - General liability covers bodily injury and property damage tied to indoor golf operations. - Liquor liability is designed for sim lounges and entertainment venues that serve alcohol. - Equipment and inland marine coverage replaces launch monitors, projectors, screens and computers at current market value. - Business interruption coverage protects lost revenue after fire, water damage or extended equipment failure. - Equipment breakdown coverage applies to mechanical and electrical failure involving HVAC, electrical systems and simulator hardware. - Cyber and customer data coverage addresses booking systems, payment processing and member data exposure. - Certificates of insurance are available for commercial operators. - Multi-location and franchise coverage options are included for growing businesses. - Operators can also take a free, two-minute risk assessment tool that asks nine questions about coverage type, alcohol service, equipment value, staffing and customer data handling. - The tool returns a personalized risk score, identified coverage gaps and a printable PDF report. - Operators can start a quote or take the risk assessment at the program site. - Yardstick Golf says the company serves a community of more than 75,000 simulator owners and business operators. - Yardstick Golf says it has published data-driven guides, benchmarking studies and business planning tools for more than 15 years. - CoverMyNiche is based in Columbus, Ohio, and was founded by Susan Hupp and Michelle Middleton. - CoverMyNiche develops purpose-built programs for niche commercial risks that standard markets underserve. - The Golf Simulator Insurance Program is underwritten through CoverMyNiche’s licensed specialty carrier partners.

Between the lines: - The launch signals that indoor golf has become big enough to support tailored underwriting instead of forcing operators into generic commercial policies. - The free risk assessment is also a lead-generation tool, but it may help operators spot coverage gaps before a claim exposes them. - Yardstick Golf brings an established industry audience, while CoverMyNiche brings the insurance infrastructure and carrier relationships. - Reid Colson said the coverage is built for the risks that define the business, from equipment to liquor liability to cyber exposure. - Susan Hupp said the program was built to underwrite operators around how their businesses actually run instead of pushing them into a generic mold.

What’s next: - Commercial operators can buy coverage now through the nationwide program. - Home simulator coverage is expected to follow. - More operators are likely to use the risk tool as the market tests whether purpose-built insurance becomes a standard part of running a sim venue.

The bottom line: - Yardstick Golf and CoverMyNiche are trying to turn a long-running insurance gap in indoor golf into a specialty product built for the way simulator businesses actually operate.