Best Foot Forward names first chief growth officer

By AI, Created 5:12 PM UTC, May 18, 2026, /AGP/ – Best Foot Forward appointed healthcare veteran Adam Kustin as its first chief growth officer on May 12, 2026, adding a leadership role focused on growth, partnerships and market expansion. The move is aimed at deepening member engagement work across Medicaid, Medicare Advantage and other managed care segments.

Why it matters: - Best Foot Forward is adding a dedicated growth executive as managed care organizations face pressure to reach hard-to-contact members and improve engagement outcomes. - The new role signals an effort to expand beyond existing relationships and push further into Medicaid, Medicare Advantage and related healthcare markets.

What happened: - Best Foot Forward announced the appointment of Adam Kustin as the company’s first chief growth officer on May 12, 2026. - Kustin will lead strategic growth initiatives, health plan partnerships, conference and association strategy, and market expansion. - The role covers Medicaid, Medicare Advantage and related healthcare sectors.

The details: - Kustin brings industry experience in managed care operations, payer engagement strategies and relationship development. - Best Foot Forward said Kustin’s familiarity with the company’s business model and mission positions him to help accelerate growth. - Kustin will work with executive leadership to strengthen existing client relationships and expand into new markets. - The company also said the role will support efforts to improve member engagement and health plan outcomes. - Best Foot Forward’s mission is to help healthcare organizations and government insurance payors locate, re-establish contact with and connect hard-to-reach, high-utilization or target-risk members to healthcare resources and support programs. - The company is recognized for engagement results among populations often categorized as Unable to Contact, or UTC. - Best Foot Forward is a certified minority-owned and HITRUST-certified business headquartered in South Florida. - The company has offices in Illinois, Indiana, Ohio, Pennsylvania, Texas and Georgia. - Best Foot Forward provides healthcare engagement solutions using phone and digital outreach strategies. - The company’s website is Best Foot Forward Sales. - The company also maintains a LinkedIn page at Best Foot Forward Sales Inc..

Between the lines: - Naming a first-ever chief growth officer usually points to a more formal push for scale, partnerships and revenue development. - Best Foot Forward is leaning on a leader with managed care and payer experience to translate its engagement model into broader market adoption.

What’s next: - Kustin will focus on expanding client relationships and supporting market-entry efforts across the company’s healthcare segments. - Best Foot Forward will likely use the new role to advance partnerships and visibility at conferences and industry associations. - The company is positioning member engagement as a growth lever as it seeks broader national reach.

The bottom line: - Best Foot Forward is turning its engagement niche into a more organized growth strategy, with Adam Kustin tasked with scaling that effort nationwide.